Stop wasting money on detailing products.

Finding the right car care products can feel overwhelming, especially for someone who just wants to maintain their vehicle without navigating a sea of choices. With so many detailing brands, labels, and conflicting advice out there, how do you know what really works? Unfortunately, the auto detailing industry often plays into this confusion. Many companies flood the market with endless options, but a lot of these products overlap or even do the exact same thing. This strategy isn’t about helping you make better choices—it’s about getting you to spend more money.

At RMR, we saw how frustrating this can be for both professionals and everyday car enthusiasts. That’s why we took a different approach with our RECON car detailing products. Instead of pushing endless variations of similar items, our mission is simple: give you the essentials—just the core, high-quality detailing supplies you need to care for your vehicle. Whether you’re a weekend warrior or someone looking to maintain their car between professional services, RECON is here to simplify car care.

The reality is, the car detailing products industry thrives on confusion. Many companies will take the same basic product, repackage it with a new label, change the scent or color, and suddenly it’s marketed as something entirely new. Sometimes, they don’t even bother changing the formula—just the name on the bottle. It’s all designed to make you think you need a dozen different items when, in reality, you might only need a few. Add to that the social media hype machine, where products are sold with overblown claims, and it’s easy to feel lost or tricked into buying something that doesn’t live up to the marketing.

At RMR, we didn’t want to subscribe to that trend. We don’t believe in overcomplicating things or squeezing every dollar out of our customers by offering redundant car care products. Our goal is to make car detailing easy and effective, whether you’re a pro or a casual car owner. Heck… the biggest achievement would be getting people to ENJOY cleaning their cars. We would love to detail for you every time but that’s often not possible so our products are designed to work like they’re supposed to, without any unnecessary frills. They’re safe, simple to use, and they deliver real results.

One of the main reasons we launched RECON is because so many of our customers were asking the same question: “What auto detailing supplies should I use?” They were frustrated by the overwhelming number of options on the market, unsure of which products were actually necessary. When we looked at major detailing brands, we understood their frustration. One well-known company even has a chart on its website comparing its own products, making it hard to figure out the difference between two or three variations of the same thing. It’s too much. And it’s a waste of time and money.

That’s why we partnered with a manufacturer whose philosophy aligns with ours. Their streamlined line of automotive detailing products, which focuses on ceramic coatings and maintaining ceramic-coated vehicles, was a perfect match for the simplicity we wanted to offer. With RECON, we focus on giving you what you actually need. Nothing more, nothing less.

Car detailing should be about preserving your vehicle’s condition, not about navigating a maze of products that may or may not deliver on their promises. At RECON, we’re stripping away the excess and giving you straightforward solutions that work. So instead of feeling lost in a sea of options, you can get back to what really matters: keeping your car looking and performing its best, with products you can trust.

Rich’s Recon